HSW Digital and Social Marketing

Blogging is an important and relevant part of a social media marketing plan. While the height of blogging popularity peaked in the 90s and early 2000s, today companies use blogs to keep their customers informed of their brand and to post informative content. Using blog marketing to your advantage will help customers trust and your brand value.

Successful blogging accomplishes four things – drives traffic to a business website, increases SEO, makes your brand an industry leader, and develops better customer relationships. The numbers prove the success of well-done blogs.

  • 61 percent of people make purchases based on blog recommendations.
  • Millions of people publish and share blogs on social media websites for further brand awareness.
  • Fresh content beats all other forms of content in search engine results.

Via Flickr rcade Via Flickr rcade

Blogs give companies the opportunity to create relevant and current content for their website. As people find your blogs and…

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