Social Media News

  • This article from Mashable highlights how the public figures in an upcoming election in Singapore are wielding social media to win voters – to very differing effect. The most effective campaigns have focused on humanizing the candidates by sharing private moments and revealing an unexpected sense of humor. The least effective campaigns have failed to capitalize on the informal, engaging aspects of social media, with somewhat humiliating results. The takeaway here is that it’s not enough to simply have an online presence – you have to observe and mirror how your target audience interacts online for the best results.
  • This article covers the controversy that arose when Twitter denied access to various accounts that archived deleted tweets by politicians and public figures. The article focuses on Twitter’s argument that everyone should have the right to take down content they regret or posted in error. The contesting party Open State Foundation – which ran several archiving accounts including Politwoops, argues that all tweets are essentially public statements and therefore should be recorded. The point of interest here is that the perceived informality of tweets and other types of social media outreach can be cited as official government statements that can do more damage than the odd source of embarrassment.

Content: Blogs

  • A blog post or video that one person might find boring can be intensely interesting to somebody else. Software developers, accounting firms, industrial manufacturers, layers, home cleaning services, real estate companies….you name a business, and the odds are that it’s perceived as boring by some people. Actually, it’s not the industry that’s boring. It’s just the content. A carpet cleaning service is not interesting for me under the regular circumstances, but it’s the first thing on my mind when my dog runs all over the carpet after a muddy walk. The secret to creating and marketing compelling content is to understand what type of information your customer is looking for, and provide that information in a creative and convenient way. Here are 12 content marketing ideas to help you kick-start your creativity and to help turn your agency into a crowd-puller.
  • The effect of compounding posts on traffic is astounding: six months after publishing, they can be expected to receive two and a half times as many monthly visits as at publication. Over their lifetime, compounding posts deliver six times as many visits as decaying posts. To help you get the most out of your blog, HubSpot conducted a massive study on blogging data from over 15,000 businesses, and the results were enlightening.
  • What’s so magical about the number three? It’s no accident that the number three is pervasive throughout some of our greatest stories, fairy tales, and myths. It’s also no coincidence that some of the most famous quotes from throughout history are structured in three parts, nor is it surprising that the Rule of Three also works wonders in the world of comedy. It all comes down to the way we humans process information. We have become proficient at pattern recognition by necessity, and three is the smallest number of elements required to create a pattern. This combination of pattern and brevity results in memorable content, and that’s why the Rule of Three could make you a more engaging writer.

Periscope

  • Periscope is going landscape. An update for iOS and Android brings users the opportunity to watch and stream broadcasts while holding their phone sideways. — a feature the company says its community has been “craving.” Viewers can watch a landscape stream in portrait, but it will shrink to fit the width of the screen.

 

  • Think Periscope will go away? Think again! Periscope is developing an app for the new Apple TV, according to multiple sources. It will allow users to watch livestreams on their television that are broadcasted from Twitter’s Periscope app. You could consider it a coming of age moment, considering the acquired startup’s website is Periscope.tv

Instagram

  • Instagram is doubling the length of video ads to 30 seconds, and ads have gone global and available in countries such as India, Mexico and South Korea. The social photo-sharing platform also introduced a new premium product, Marquee, that gives brands mass awareness and expanded reach for a limited time designed for special events such as movie premieres or product launches.

Twitter

  • You religiously compose posts for your (or your agency) Twitter account and follow the advice of experts to the T, expecting a surge of engaged and active followers. After all, how hard can it be to write 140 characters to draw people’s attention, right!? But you and I know it doesn’t work that way. Instead of bringing you new leads/followers/engagements, Twitter can become a huge time-suck if you fail to apply method to social media madness. So how can you make sense of Twitter, gain more followers, and tick off your marketing goals? Here are six simple yet effective ways to do exactly that.
  • Infographic: How the world uses Twitter.

Some 302 million people actively use Twitter—in myriad ways. Here are some stats about Twitter use around the globe, according to HubSpot. A staggering 500 million tweets are sent per day, and 80% of active users are on mobile. Moreover, “users spend an average of 170 minutes per month on Twitter,” states HubSpot. Latin America is one of the fastest-growing regions on Twitter: 23% of Internet users there are on Twitter, according to data cited by HubSpot.

Facebook to Launch a Dislike button? Not quite.

  • The Dislike button has long been the most requested feature from Facebook users. So when Mark Zuckerberg today said in a public Q&Athat the company was working on a way to show empathy for victims of tragedies and other things that are inappropriate to Like, news outlets around the world sprung into action saying the masses would soon get their wish. But don’t hold your breath for a button called “Dislike”. Zuck explicitly said that’s not what Facebook is building.
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