Facebook’s native video momentum has been documented widely. The social network sees more than 4 billion video views a day — a number first reported in April and almost certainly much higher now. And lured by those eyeballs, brands have shifted their video posting on Facebook from YouTube to native, passing the tipping point last December, according to social analytics company Socialbakers. Now the same trend is hitting Twitter, albeit at a smaller scale. Recent data from Socialbakers shows that brands will soon be sharing more native video on Twitter than YouTube content. The data from the 500 largest brands on Twitter from January to July, shows a strong trend.
I am the social media strategist at the Commonwealth of Massachusetts where I focus on increasing citizen engagement through all digital channels including social media, web strategy and content, video and audio production, and graphic design.